Alcoholic beer Loading... : Investor Sentiment and Bull/Bear Views

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12:21
Jan 02
Bill Shufelt Co-founder and CEO, Athletic Brewing CNBC
Long non-alcoholic beer, avoid alcoholic beer
Alcoholic beer is in a historically bad environment, with volumes down 3% to 10% across the board, while non-alcoholic beer continues to grow as a durable megatrend. The speaker cites a Gallup poll showing over 53% of Americans now view one to two drinks a day as unhealthy, up 14 points in two years, and weekly alcohol consumption at a record-low 54%, down eight points over the same period. Consumers still want social and culinary experiences, but improved taste, quality, branding, and marketing have made non-alcoholic beer a desirable, status-friendly option. Athletic Brewing's own trailing-12-month sales grew about 53%, with an 18.4% share of the non-alcoholic beer category and 52% of non-alcoholic craft beer.
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About Alcoholic beer Investor Commentary

Across the available history and selected sources, Buzzberg tracks Alcoholic beer across 1 sources: 0 bullish vs 0 bearish calls from 1 authors. Historical directional balance: 0% = 100 × (bullish − bearish) / all deduplicated idea records, including other directions. This is neither a probability of a price rise nor the share of bullish authors. 1 total trade idea tracked. Latest voices: Bill Shufelt.